Maegan Carroll-Simmons
Staff Art Director, Lakeland Regional Health
Deliverables
Art direction and design for print and digital materials: billboards, booklets, brochures, digital banner ads, emails, apparel and merchandise, banners and displays, social media content, web pages, vehicle wraps, photography, videography, etc.
Years
2024-2025
While working at Lakeland Regional Health as their Art Director, I oversaw the visual aspect of marketing campaigns and produced content for multiple media platforms. Below is just a small collection of what I worked on in this role.
Service Line Logo Guidelines
Before I arrived, LRH had over 10 different sub-logos, with little consistency among them. One of my first contributions as Art Director was recognizing the need for a more uniform process for its many service line logos and developing guidelines to create and maintain consistency.
Hospital At Home
When I was hired, LRH was in the process of launching an at-home care program for hospital patients. I created the logo lockup, along with campaign style guidelines, a car wrap, marketing materials, and informational brochures.
Community Grown, Nationally Known
LRH gifts staff and employees branded items each year to help increase brand awareness and show appreciation for their staff. In the past, the item chosen was a low-budget giveaway with a simple logo or slogan printed on it. I found most didn’t use the past items and the campaign’s goal was not being met. I suggested a gift that people would feel connected to—a more useful and higher-quality item. I designed and illustrated a tote bag that showcased the new LRH building in an organic illustrated style, making the product feel thoughtful and custom. It was a huge hit with employees and even ended up in the LRH gift shop.
