Services Provided by Carroll Design Co.
Branding, Logo Design, Stationery Design, and Print Materials
Maegan Carroll-Simmons
Creative Director and Graphic Designer
Founded in 1964 by George W. Jenkins, founder of Publix Super Markets, Lone Palm Golf Club is a Lakeland icon. The club hired Carroll Design Co. to evolve its current logo into something more relevant, while also honoring its legacy.
The refreshed Lone Palm Golf Club branding is classic and minimalist—the first step in bringing Lone Palm Golf Club to meet its future and shifting demographic. The color palette was chosen based on Lone Palm’s previous branding and history and inspired by colors found on the golf course. The fonts use a combination of serif and sans-serif to create a feel that is both elegant and contemporary, reflecting the club’s exclusivity and desire for modern growth.
